E-mail: [email protected]
Примітка: Написаний мною та ще парою чоловік за курсом "Написання бізнес-плану". Правда 80% сделал я.
Rostov State University
Business plan
DelKI
consultation of computer and software
Made by:
Massourenkov Vladislav
Machno Olga
Tovstolutskaia Larisa
1998
Contens:
1. Mission Statement
2. Industry Analys
3. Marketing Plan
4. Expenses
5. Break-Even Analysis
6. Cash Flow Projection
7. Organisation Plan
Привіт! На ринку комп'ютерних послуг зараз в Ростові існують три фірми, які надають комп'ютерні послуги. Цими фірмами є Гендальф, Ком, Інф.
Незважаючи на те, що ці фірми надають комп'ютерні послуги, вони не є нашими конкурентами, тому що націлені на іншу категорію покупців. Цю ситуацію ви можете побачити на даному графіку. Основними покупцями наших конкурентів є компанії, причому переважно ті, які вже мають досвід роботи з комп'ютерами. Ми розраховуємо продавати свої послуги насамперед приватним особам, причому переважно недосвідченим в цій сфері. Залучити дану категорію клієнтів ми зможемо перш за все низькою ціною і високою якістю. Крім того, наша реклама буде розміщена в загальнодоступних засобах масової інформації, і розрахована на велику кількість потенційних покупців.
Перевага нашого проекту полягає в тому, що він вимагає маленьких вкладень, а низькі витрати забезпечать більшу прибутковість.
На надання однієї додаткової послуги наша фірма буде витрачати всього 22 рубля. Продавати ж її ми будемо за 50 рублів, що значно дешевше, ніж вона коштує у наших конкурентів. Якість наших послуг буде не тільки таким же, але і набагато вище.
Запорукою успіху нашої фірми є висококваліфікований персонал, про який вам розповість ТЛ.
Hеllo! In the market of computer services now in Rostov exist three firms, which provide computer services. These firms are: Gendalf, Computer Ingeniring and Informatika.
Thought these firms provide computer services, they are not our competitors, because aimed at other category of the buyers. This situation you can see on the given diagram. The basic buyers of our competitors are the companies, and in general that, which already has experience of work on the computers. We plan to sell the services above all to the home computer users, and in general inexperienced in this sphere. To attract that category of the customers we can above all by the low price and high quality. Besides, our advertising will be placed in popular mass media and planed for large number of the potential buyers.
The advantage of our project consists that it requires small investments and the low costs will ensure large profit.
For providing of one additional service our firm will spend only 22 roubles, but we shall sell it for 50 roubles, that is much cheaper, than it costs at our competitors. The quality of our services will be not only same, but also is much higher.
Pledge of our success is in the high qualitative personnel, about which Tovstolutskaia Larisa will tell.
Mission Statement
Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service of our firm: recommendation for purchase of computer, protection and rescue computer viruses, teaching to computer's using, selling and installing programs, consultation about the computer's modernisation. The activity of firm will be distributed in Rostov region.
Main idea of our Firm: "We'll make computer easy for you". We'll help people to find themselves in the computer and software world. The basic technology : the individual work with each customer. Image of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.
Industry Analysis
Computer sales grew by 14% over 1996. The selling of the programs has increased in 1997 by 15.3%. The receipts of realization of the programs have grown on 13-17%. In Russia the growth of sale of the company "Vist" in 1996 has left 23% in comparison with 1996.
About 40-60% of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.
The main competitors are "Informatika", "Computer-engineering" and "Gendalf".
Recently have been introducted internet-services and many new programs.
Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.
The greatest force has our main competitor "Informatika". It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.
Marketing Plan
The characteristic of our basic buyers: Home computer users. Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree. Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer. Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.
At our competitors main goods is not sale of such services, which we are going render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers "That, Where, How mach. Computers and Office 'technique." And "Server").
Positioning our competitors:
Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.
At us services will buy because of many number of advertising in those journals, TV and radio programs, which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will place in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.
Expenses
Fixed Costs:
Rent and utilities: 5000p/month
Salaries: 11000/mo
Printing/Promotion/Advertising: 5000 (1-st six month 10000)
Office Supplies: 270/mo
Legal and License: 5000/year (year = December)
Main computer and software amortisation: 1100/mo
Variable costs
Product costs = labour cost per job + man'license
Specialist's wages: 20/hour
License: 210/man
Each of man can worked: 175hour/mo Product costs: 22/unit Selling Prise = 50/hour
Main Investment From Owner = 200000p
Initial Investment at office 'equipment = 55000p from main investment
Forms of costs
Number
Cost of number
Total costs
Apartment
Rent
1
5000
5000
Total:
5000
Equipment
Computer table
4
715
2860
Office table
2
1500
3000
Working chair
6
600
3600
Customer chair
8
300
2400
Divan
1
1500
1500
Xerox
1
2300
2300
Cash desk
1
2000
2000
Journal table
1
420
420
Air-conditioner
1
3000
3000
Phone
2
250
500
Bookcase
1
650
650
Safe
1
5000
5000
Lavatory
1
5000
5000
Other software
1
10000
10000
Main computer
1
12000
12000
Working computer
4
6000
24000
Standard software
4
5000
20000
Total:
98230
Personnel
President
1
5000
5000
Vice President
1
3500
3500
Secretary
1
3000
3000
Total:
11500
Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.
The organisation structure of our Firm:
The president - Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing and management. At the enterprise will working with the basic organizational questions, advertising, marketing.
The vice-president - Tovstolutckaia Larisa. Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will messages accounting, to replace the president during his absence. Also will be the expert in the accounting programs.
The secretary. Has higher education. Knows English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of work of the experts.
The experts are the workers with higher education on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of directions of work:
Operating systems and set-up of the computer.
The graphic programs and networks.
Office programs.
The personnel begins to work in firm already with large initial preparation. Further increase of qualification will occur gradually during work.
For increase of quality of work participation of the personnel in the profit is planned.
Фінансовий план
DeLKI
(Consultation of computer and software)
Вид витрат
Кількість
Вартість одиниці
Загальна вартість
Приміщення
Оренда офісу площею близько 100 кв.м.
1
8000
8000
Разом:
8000
Обладнання з терміном амортизації 2.3 року
Столи комп'ютерні
4
715
2860
Стіл офісний
2
1500
3000
Стільці робочі
6
600
3600
Стільці для відвідувачів
8
300
2400
Диван
1
1500
1500
Ксерокс
1
2300
2300
Касовий апарат
1
2000
2000
Журнальний стіл
1
420
420
Спліт-система
1
3000
3000
Телефон
2
250
500
Шафа
1
650
650
Сейф
1
5000
5000
Санвузол
1
5000
5000
Разом:
32230
Амортизаційні відрахування на місяць:
1167,753623
Обладнання з терміном амортизації 1 рік
Комп'ютери робочі
3
8000
24000
Програмне забезпечення стандартне
3
5000
15000
Інше програмне забезпечення
1
14000
14000
Комп'ютер головний
1
17000
17000
Разом:
70000
Амортизаційні відрахування на місяць:
5833,333333
Персонал
Директор
1
4000
4000
Бухгалтер-консультант
1
3500
3500
Фахівці (4 чол.)
4
3000
12000
Разом:
19500
Інші витрати
Оплата комунальних послуг (вода і т.д.)
500
Канцелярські товари (папір, ручки і т.д.)
3000
Рекламні заходи
10000
Разом:
13500
Резервний фонд:
20000
Разом постійні витрати на місяць:
25501,08696
Разом перемінні витрати на місяць (при 4 фахівцях):
15000
Разом загальні одноразові витрати:
163230
