˲ ˲:
  • -
  • ³
  • ij
  • ,
  • '
  • '
  • ˳
  • , '
  • ̳
  • ̳
  • ̳
  • ,
  •  
     

     

     

     

     

     

         
     
    2006
         

     

    2006

    - Interbrand Group ' BusinessWeek . 100 , .

    , , . , - , 䳺 , - , CEO Interbrand Group. , , .

    , Interbrand Group 20 4000 . , 1 2005 30 2006 . , $ 2,7 , , , .

    , . , , , , - , Interbrand Zintzmeyer & Lux AG - Interbrand Group - , , . ҳ, , 㳿 .

    䳿 2006

    ϳ 2000 2004 , Nokia ( 6)  , c , . Nokia , , Nokia .

    Motorola ( 69) ... Razr. - .

    - 46%, Google ( 24) 㳺 , Microsoft. , eBay ( 47) 18% , .

    20% - Starbucks ( 91), , - .

    , Gap ( 52). ׳ Gap , , . -- 22%, Gap .

    Ford ( 30) . 16% , Ford - .

    12% Kodak ( 70), , , Kodak .

    ̳

    2006 (. $)

    1

    Coca-Cola

    67,000

    -1%

    2

    Microsoft

    '

    56,926

    -5%

    3

    IBM

    '

    56,201

    5%

    4

    GE

    г

    48,907

    4%

    5

    Intel

    '

    32,319

    -9%

    6

    Nokia

    Գ

    30,131

    14%

    7

    Toyota

    27,941

    12%

    8

    Disney

    ̲

    27,848

    5%

    9

    McDonald's

    27,501

    6%

    10

    Mercedes

    ͳ

    21,795

    9%

    11

    Citi

    Գ

    21,458

    7%

    12

    Marlboro

    21,350

    1%

    13

    Hewlett-Packard

    '

    20,458

    8%

    14

    American Express

    Գ

    19,641

    6%

    15

    BMW

    ͳ

    19,617

    15%

    16

    Gillette

    19,579

    12%

    17

    Louis Vuitton

    17,606

    10%

    18

    Cisco

    '

    17,532

    6%

    19

    Honda

    17,049

    8%

    20

    Samsung

    ϳ

    16,169

    8%

    21

    Merrill Lynch

    Գ

    13,001

    8%

    22

    Pepsi

    12,690

    2%

    23

    Nescafe

    12,507

    2%

    24

    Google

    -

    12,376

    46%

    25

    Dell

    '

    12,256

    -7%

    26

    Sony

    11,695

    9%

    27

    Budweiser

    11,662

    -2%

    28

    HSBC

    Գ

    11,622

    11%

    29

    Oracle

    '

    11,459

    5%

    30

    Ford

    11,056

    -16%

    31

    Nike

    10,897

    8%

    32

    UPS

    '

    10,712

    8%

    33

    J.P. Morgan

    Գ

    10,205

    8%

    34

    SAP

    ͳ

    '

    10,007

    11%

    35

    Canon

    '

    9,968

    10%

    36

    Morgan Stanley

    Գ

    9,762

    0%

    37

    Goldman Sachs

    Գ

    9,640

    13%

    38

    Pfizer

    9,591

    -4%

    39

    Apple

    '

    9,130

    14%

    40

    Kellogg's

    8,776

    6%

    41

    Ikea

    8,763

    12%

    42

    UBS

    Գ

    8,734

    15%

    43

    Novartis

    7,880

    2%

    44

    Siemens

    ͳ

    г

    7,828

    4%

    45

    Harley-Davidson

    7,739

    5%

    46

    Gucci

    7,158

    8%

    47

    eBay

    -

    6,755

    18%

    48

    Philips

    ͳ

    г

    6,730

    14%

    49

    Accenture

    '

    6,728

    10%

    50

    MTV

    ̲

    6,627

    0%

    51

    Nintendo

    6,559

    1%

    52

    Gap

    6,416

    -22%

    53

    L'Oreal

    6,392

    6%

    54

    Heinz

    6,223

    -10%

    55

    Yahoo!

    -

    6,056

    15%

    56

    Volkswagen

    ͳ

    6,032

    7%

    57

    Xerox

    '

    5,918

    4%

    58

    Colgate

    5,633

    9%

    59

    Wrigley's

    5,449

    -2%

    60

    KFC

    5,350

    5%

    61

    Chanel

    5,156

    8%

    62

    Avon

    5,040

    -3%

    63

    Nestle

    4,932

    4%

    64

    Kleenex

    4,842

    -2%

    65

    Amazon.com

    -

    4,707

    11%

    66

    Pizza Hut

    4,694

    -5%

    67

    Danone

    4,638

    3%

    68

    Caterpillar

    4,580

    12%

    69

    Motorola

    4,569

    18%

    70

    Kodak

    4,406

    -12%

    71

    adidas

    ͳ

    4,290

    6%

    72

    Rolex

    4,237

    8%

    73

    Zara

    4,235

    14%

    74

    Audi

    ͳ

    4,165

    13%

    75

    Hyundai

    ϳ

    4,078

    17%

    76

    BP

    4,010

    5%

    77

    Panasonic

    3,977

    7%

    78

    Reuters

    ̲

    3,961

    2%

    79

    Kraft

    3,943

    -7%

    80

    Porsche

    ͳ

    3,927

    4%

    81

    Hermes

    3,854

    9%

    82

    Tiffany & Co.

    3,819

    6%

    83

    Hennessy

    3,576

    12%

    84

    Duracell

    3,576

    -3%

    85

    ING

    ͳ

    Գ

    3,474

    9%

    86

    Cartier

    3,360

    10%

    87

    Moet & Chandon

    3,257

    9%

    88

    Johnson & Johnson

    3,193

    5%

    89

    Shell

    ͳ

    3,173

    4%

    90

    Nissan

    3,108

    -3%

    91

    Starbucks

    3,099

    20%

    92

    Lexus

    3,070

    93

    Smirnoff

    3,032

    -2%

    94

    LG

    ϳ

    3,010

    14%

    95

    Bulgari

    2,875

    6%

    96

    Prada

    2,874

    4%

    97

    Armani

    2,783

    4%

    98

    Burberry

    2,783

    99

    Nivea

    ͳ

    2,692

    4%

    100

    Levi's

    2,689

    1%

    - Fleishman Hillard ECG.

    http://www.e-xecutive.ru

         
     
         
     
     
     

     

     

     

     

     

     

     
     
     
      . Reff.net.ua - !