Advertising
It is obvious that its
splash of development the advertisement have got mostly owing to the greatest
technological breakthrough of the passing century, like the invention of the
television, radio, computer etc. Today, advertising goes far beyond television
and hoardings, newspapers and magazines. For example, the manager of the
clothing store is advertising by putting models wearing the store's clothes, a
bicycle manufacturer will proceed a new price-list through post to his
retailers, but a world wide company will use the Internet to promote its
product globally.
Generally speaking,
there are a lot of means to make products popular, but it is evident, that the
businesses need to advertise; otherwise no-one would learn of the existence of
their wares or services. In part, advertising is aimed at conveying necessary
information to customers and clients, but it is also used to persuade the
public to buy Your product or service. The mastery of performing both of these
tasks is called the art of advertising and it requires a basic understanding of
psychology, the needs of human beings and how they can be satisfied. And this
often becomes the area in which advertising is criticized, because of
misleading and false advertisements. Although, to make untrue statements about
goods, services or prices is prohibited by the law and ethics of advertising.
But advertisers need to create a demand and to raise sales. That is why they
are ready to use any innovation to meet their objectives. For instance, by
using certain frequencies of TV signals, the viewers 'subconscious can be
greatly influenced or even programmed to desired actions.
Nevertheless, we should
admit that advertising actually enriches our lives. Commercial television is
able to provide us with free programmes thanks to its advertising revenues,
local newspapers and magazines derive also much revenue from advertising, which
allows them to exist. At least, advertising makes people mind go far in their
creativity, generating over and over new interesting ideas.
